KFC, the famous fried chicken subsidiary of Yum! Brands (NYSE: YUM) and second place for the world’s largest restaurant chain after sales, apparently goes ahead with its plan to release KFConsole, a powerful gaming computer that also keeps the chicken warm. Created to look like a fried chicken bucket in general overview, the PC has a high-performance game setup that supports virtual reality (VR) and 4K TV games according to IGN and other sources.
Other specifications include one Intel Nuc9 Extreme Compute Element, a frame rate of 240 frames per second. Second (fps) and a 1 terabyte SSD from Seagate, Reports Engadget. Neither KFC nor KFConsole’s manufacturer Cooler Master has stated a price at this time, but the Intel Nuc9 alone costs $ 3,100.
The PC is also designed to keep KFC munchies close at hand. The unit has a drawer that contains a tray where chicken pieces can be placed to keep them warm while you play, with the Cooler Master indicating that this “Chicken Chamber” will use the computer’s “natural heat and airflow system” so you can “Focus on your gameplay and enjoy a hot, crispy chicken between rounds.”
The strange gaming gimmick echoes a new device in the form of a six-pack produced by Anheuser-Busch InBev under the name Bud Light BL6 console. This hybrid creation, of which only one was built, serves as a game console, projector and two-can “beer koozie.” There is no indication of how many KFC consoles – “forged in the fires of KFC furnaces”, says Cooler Master – will be built.
The announcement is the second unusual KFC campaign launched by Yum! Brands this month. The first was a 15-minute comedy titled A recipe for seduction on Lifetime with a fictional Colonel Sanders as a Casanova-like chef.